The Social Marketeer
An award nominated dynamic & proactive digital marketing (inc social media) professional with first-rate communication & creativity skills. Ahead of the curve in digital engagement.
A strong project manager with very good organisation & planning skills, who understands & interprets strategic vision into operational campaigns, seeking to maximise ROI for all campaigns.
With good business acumen, an understanding of the value of stakeholder management and cross-functional involvement.
Adopts a consultative leadership style, encouraging involvement & commitment to each project. Always seeking innovative solutions to maximise effectiveness. Experienced in both the public & private sector.
- Digital Strategy – Set up & developed UK Government Patent office’s social media and digital communications strategy paper (From 0 to 4,000+ Twitter followers in <2 years)
- Project Management – Lead communications manager to launch the UK governments Peer to Patent pilot using multiple online communications channels
- Digital Strategy / Project Management – Key role in the planning and implementation of the digital engagement strategy, for the UK governments Intellectual Property & Growth Review led by Prof. Ian Hargreaves
- Stakeholder Management / Project Management – Project manager for the IPO’s ongoing collaborations with BBC Dragons’ Den show
>Communications / PR
>Digital & Social Media Strategy
>Digital Marketing Campaign Management
>Online Community Building
>Media Handling / Media Management
“Matt and I have worked together within the Government Communication Network (GCN) in Wales. GCN is a voluntary group that works to encourage communication collaboration within the public / private sector in Wales. He’s a very knowledgeable advocate for the use of Social Media as a way of engaging with online audiences.
He’s been influential in IPO adopting a great Social Media strategy, and what Matt doesn’t know about Social Media, is probably not worth knowing about.
Katherine Smith-Mace, Internal Comm & Media Co-ordinator, Companies House
“I’m very happy to recommend Matthew. I met him via LinkedIn and have seen his work for the IPO and how avidly he uses new media to keep people up to date with their work. He uses Twitter to its full potential and look forward to reading more about his work and the IPO itself.”
David Beal, Senior Business Relations Officer, Conservative Party
“Matt ran the social media aspects of the Review of Intellectual Property and Growth, which ran from November 2010 to May 2011. He did a great job scouring the blogosphere at all times of day and night to make sure the review team knew what was going on and was full of good suggestions about how and when to post. Highly energetic young man with excellent inbuilt communications radar and a good level of respect among his own colleagues at IPO.”
Ian Hargreaves, Professor of Digital Economy, Cardiff University
“In my experience of working with Matt, I have found him to be a thorough and creative individual who has been very successful in marketing communications projects that he has worked on. He is an energetic and creative professional with whom I have enjoyed working. His knowledge and capability in his area of expertise is first class, and I am sure others who get the chance to work with him will experience the same degree of skill and success which I have observed. He thinks well outside the box.”
Alun Davies, Honorary Secretary, Cardiff Business Club
“Matthew is an inspiration within our mutual areas of work and has always been helpful and enthusiastic in our collaborations. His knowledge of IT is remarkable.”
Gilli Cliff, Gilli Cliff, Freelance Food and Cookery Writer
“Matthew has proved to be a reliable and informative source of information which is both precise and concisely delivered. He has an original and inventive mind – always looking for new angles to the stories he has and in this way captures the imagination of those he talks to and deals with. I feel sure he is an asset to his employer and an inspiration to those he works with and it is a pleasure to be able to say this about him.”
Robert Jones, MediaWales, Journalist
“I have known Matt for over 12mths now, and in the time we have worked together i have found his work to be of a high standard. His approach to marketing communication has been highly creative, pro-active and professional. I have no hesitation in recommending him and offering my endorsement of Matt being a strong communications manager. He has a wealth of experience (here and in his previous 10 years as a marketing communications expert), and has proven himself with various successes recently at the IPO.”
Andrew Smith, Policy Officer, UK Intellectual Property Office
“I’ve had the pleasure of working with Matthew over the past few years. Matthew is an exceptionally dedicated, focused individual who relentlessly pursues solutions to exceed his business objectives. Matthew is very quick to understand business needs and delivers spot on solutions. He builds great relationships at all levels and is extremely conscientious. He has an excellent knowledge of marketing and delivers time saving solutions to any problems. He will be a valuable asset to any organisation.”
Michael Stachurski, Campaign Marketing Manager, Lloyds Banking Group
Honours and Awards
ComputerWeekly Social Media Awards 2011
ComputerWeekly UK – November 2011
- Best use of social media in the Public Sector – Shortlisted
PublicTechnology.Net Digital Awards 2011
PublicTechnology.Net / E-Goverment National Awards – September 2011
- Best use of social media in the public sector – Nominated
- Best citizen engagement – Nominated
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